Diseases don't have to spread as fast as a viral trend.
FACEBOOK APP EXTENSION
Measles is so contagious that as many as 90% of people who come into contact with an infected host can contract the disease. To demonstrate this daunting statistic, Red Cross will partner with Facebook to show digitally how quickly this disease can spread. During World Vaccine Week in April, an extension will be added to the Facebook app that will use GPS to allow users to see how many people they cross paths with and how many they could infect each day. The extension will also include a map to show how far their infections have spread, an FAQ about vaccines, and a button to easily share their results.
PERSONALIZED #StopTheSpread POST
BUS SHELTER: JUST A TRACE
A bus shelter will be taken over by Red Cross using a camera to monitor the number of people that cross paths with the shelter. The number of people would be digitally projected onto the shelter to show people how quickly things can spread. A print ad will be placed on the shelter to prompt people to download our Facebook extension to get their own personal number projections through our “Paths Crossed” App.
TWITTER INFECTED POST
Red Cross will post an “infected” photo to their twitter page. As the photo is favorited and retweeted it will “infect” more and more twitter feeds. The spread of this post represents the digital symmetry to measles and ease of spread.
The measles infect 9 out of 10 people it comes in contact with. Waldo has the measles and has infected all but 10 people on the billboard. We ask people to search for those 10 people as an interactive stunt as well as to create awareness about this highly infectious disease.
Red Cross #StopTheSpread will sponsor a special exhibit at the MoMA where Roy Lichtenstein’s notable red-dotted paintings will infect other paintings in the gallery with red dots. In placement of an artist statement, the exhibit will have facts about the importance of Measles vaccination and ease of spread.
LICHTENSTEIN SPREAD PRINT AD
Measles is one the most contagious diseases on the planet, but is also one of the most preventable. Don't leave your child unprotected. Find the nearest vaccination center at www.stopthespread.com
Weather can cause harm to your electronics. Keep them safe with Chrome.
WEATHER CHANNEL APP EXTENSION
During bad weather, weather channel will send out a notification alerting you of bad weather. Then as you open the message, Chrome will have an ad suggesting one of their products that would be the best for that type of weather.
When bad weather arrives, Chrome will reveal a message in the water. Showing when there is bad weather, having Chrome just makes sense.
The Next call after their last call.
IHOP will partner with Lyft to allow users to take a free ride to the nearest IHOP. All they have to do is enter the number on their receipt.
IHOP will place time activated ads on yelp during 11pm-4am.
IHOP will buy ad space on city billboards and bus shelters in areas full of bars and nightclubs that are highly trafficked at night.
Breakfast. The most important meal of the night
How could you not want to go to IHOP after putting your drink on a pancake all night?
There is noshame in eating an all natural product.
Giving you what you intend to drink, pure water.
You have arrived.
REVOLVING DOOR STUNT
Airbnb will take over revolving doors located in malls or popular buildings. The spinning doors will turn into spinning front doors.
Airbnb will design a bus shelter that is interactive with people who pass by. The outside panel be a keyhole and as you look inside, images of places will be visible on the other side. As people walk in, they will be greeted with “you have arrived" on a rug.
As travelers search airline websites for the best flights, Airbnb will take over their home page. The traveler may opt to continue their flight search, or they can find out more about where they could stay.